Every trade searches differently.
A furnace that quits at 6am and a divorce enquiry at 11pm are different searches, from people in different states of mind. We build websites and SEO around how your customers actually search, for 18 industries.
What a customer types
furnace repair calgary
- Who’s searching
- HVAC contractors
- Their state of mind
- Emergency
- The page has to
- Landing page states dispatch window and price floor
- Schema type
- HVACBusiness
Find your industry.
Contractors and trades
Website design and SEO for general contractors, renovators and every trade in the list below, on one page.
Contractor websitesHVAC contractors
furnace repair calgaryFurnace-out calls do not browse. The page has to answer, price and book inside one screen, and the site has to be findable at 6am in February.
HVAC contractorPlumbers
emergency plumber calgaryBurst pipe, backed-up main, no hot water. Three different panics, three different pages, one phone number that has to be impossible to miss.
PlumberElectricians
panel upgrade cost calgaryPanel upgrades, EV chargers and code compliance are three different buyers. Most electrician sites address none of them specifically.
ElectricianRoofers
hail damage roof inspection calgaryA hailstorm compresses a year of demand into ten days. The site either holds up under that spike or it wastes it.
Roofing contractorRestoration contractors
water damage restoration calgaryThe most urgent call in the trades, mediated by an insurer, decided in under ten minutes. Almost everything depends on being reachable.
Water damage restoration serviceLandscapers and lawn care
landscaping cost calgaryA five-month build season and a snow-removal business hiding inside the same company. The site has to sell both without confusing either.
LandscaperPainters
house painting cost calgaryLow barrier to entry, high volume of competitors, and a buyer who cannot tell any of you apart. Differentiation has to be structural.
PainterGarage door companies
garage door spring repair calgaryA broken spring is an emergency, a new door is a considered purchase, and the same company sells both to people who do not know they are related.
Garage door supplierPest control companies
wasp nest removal calgaryEvery query is a specific pest, and generic pest control pages rank for none of them.
Pest control serviceCleaning companies
house cleaning service calgaryResidential cleaning is a subscription. Commercial cleaning is a contract. They are not the same business and should not be the same page.
House cleaning serviceAuto repair shops
brakes grinding noiseProximity decides most of this market. What is left is decided by whether people believe you will not overcharge them.
Auto repair shopDental practices
dentist accepting new patients calgaryA new patient is worth years of revenue, which is why every dentist in the city is bidding on the same query.
DentistLaw firms
divorce lawyer calgaryPractice areas are separate businesses. A firm site that treats them as one loses every one of them.
Law firmAccountants and bookkeepers
tax accountant calgaryOne season generates most of the enquiries and the rest of the year decides whether they stay clients.
AccountantReal estate agents
how much is my house worth calgaryThe portals own the listing searches. Everything an agent can actually win is somewhere else.
Real estate agentMed spas and aesthetics clinics
botox cost calgaryEvery treatment is a separate search with a separate price, and the before/after gallery does more selling than any page of copy.
Medical spaVeterinary clinics
emergency vet calgaryEmergency, routine care and end-of-life are three completely different visits, and the site has to handle all three with the right tone.
VeterinarianCase studyGyms and fitness studios
gym membership calgary priceJanuary decides the year, retention decides the business, and the trial class does more converting than anything you can write.
Gym
Same city. Different search.
Pick an industry to see what its customers type, what they’re feeling when they type it, and the path from that search to a booked job.
Emergency
- furnace repair calgary
- no heat emergency furnace
- 24 hour furnace repair near me
Nobody reads an About page at -30. Phone number above the fold, dispatch window stated as a number, and the page has to render on a cold 4G connection in a driveway.
Replacement research
- furnace replacement cost calgary
- high efficiency furnace vs mid efficiency
- heat pump alberta rebate
This is the traffic that funds the year. It converts on a cost range and a financing number, and it is the only HVAC query class where long-form content genuinely wins.
Maintenance
- furnace tune up calgary
- duct cleaning near me
- ac maintenance plan
Low ticket, high lifetime value. The job of this page is the recurring plan signup, not the one-off booking.
From search to booked job
Map pack or organic result on an emergency query
Landing page states dispatch window and price floor
Tap-to-call, or a two-field booking form if it is after hours
Confirmation with technician name and arrival window
Review request fired at job close, prompting for the job type in the text
A plumber and a law firm aren’t the same website.
Your Plumbing Co.
Open now, 24 hoursWater running? We come out now.
Arrival window and call-out price shown before you call.
Next arrival window
Today, 2 to 4 pm
Example
Plumbers
Water is running while they read. The first screen is one big button.
- Emergency query, usually on a phone, often one-handed
- Page answers 'do you come out now' before anything else
- Tap-to-call with the number as text, not an image
Your Law Firm
Separating? Here’s what the first month looks like.
- A confidential first conversation
- What to gather before you meet
- How fees and timelines work
First conversation
Free, 20 minutes, and nothing you say is shared.
Example
Law firms
They’re worried, and not ready to call anyone. The first screen explains.
- Event-triggered query, frequently late at night
- Practice-area page matching the specific situation
- Process explanation that reduces fear before it sells
What changes per industry.
- Schema type
- The real schema.org type for each business: Plumber, Dentist, RoofingContractor. A wrong type is worse than none.
- Google categories
- The actual Google Business Profile categories, primary first. The primary category does more for the map results than anything on the page.
- Search patterns
- Queries grouped by what the person has already decided, not by keyword volume.
- Extra pages
- The pages each industry needs beyond the core build, and the reason each one earns its place.
Guides for trades
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
Book a call · 30 min
Live availabilityTimes shown in your local zone.