Sites that ship.
Leads that land.
Rankings that stick.
Launch is normally $2,500. SEO is $1,000/month with a 90-day initial commitment. Website-only builds are available.
WARDORX designs and builds lead-generating websites for service businesses, professional firms, retailers, and multi-location operators. A 12-page website ships in 14 days from $1,250 for founding clients, with optional SEO from $1,000 per month.
Instant site audit
Find out what your site is costing you.
We fetch the page and read it live. No account, no sales call unless you ask for one.
Chinook Auto Sales - Calgary
A dealership site built to turn inventory into enquiries.
We rebuilt the site around the way people actually shop for a vehicle: one searchable page per car, the real price and photos, and enquiry and finance forms on the page where the decision happens.
- Website enquiries
- 260
- Previous form
- None
First four months after launch
The old site had no enquiry path
Our contribution
Website strategy, interface design, build, vehicle page system, enquiry and finance forms, local search work, conversion tracking, and reporting.


Live build - desktop + mobile


Live build - desktop + mobile
Spectrum Veterinary Imaging
A specialist practice, rebuilt top to bottom.
A fully coded website for a veterinary ultrasound practice, plus everything underneath it: email moved off IONOS to Microsoft 365, domains moved to Cloudflare, and referral forms that land in the right inbox.
- Pages shipped
- 23
- Start to launch
- 14 days
Every one coded by hand
Site, email and domains
Our contribution
Website design and build, photo and video, search-ready setup, automations, form delivery to email, Microsoft 365 email migration, and Cloudflare domain transfers.
Choose the build. Add SEO only if you need it.
Website-only projects are available. Monthly SEO begins with a 90-day commitment, then continues month to month.
The first 3 clients get 50% off the build fee - $1,250 instead of $2,500 on Launch, and the same on Ship or Fleet - in exchange for a named case study when the results are in.
What that involvesLaunch
One location, one core service, needs to stop losing work to whoever ranks above them.
Website-only is available. SEO starts with a 90-day commitment, then runs month to month.
- 14-day build, 12 pages
- Design system + your brand
- GBP optimization + review engine
- 4 location × service pages/mo
- Call tracking + monthly report
Ship
$1M-$5M businesses with capacity to fill and a market worth owning.
Website-only is available. SEO starts with a 90-day commitment, then runs month to month.
- Everything in Launch
- Up to 40 pages + quote calculator
- GBP management: weekly posts, photos, Q&A, review-response SLA under 24h
- 12-20 programmatic location × service pages/mo
- Schema stack maintenance, validated monthly
- Content cluster: 2 pieces/mo from your team's real job notes
- Local link building - sponsorships, suppliers, industry directories
- One-page monthly report, sent on the 3rd
- Slack channel, same-day replies
Fleet
Multi-location and franchise operators running several markets at once.
Website-only is available. SEO starts with a 90-day commitment, then runs month to month.
- Everything in Ship
- Unlimited territory subsites
- Per-location schema + tracking numbers
- GBP management across every location
- Programmatic engine, 60+ pages/mo
- Schema stack maintenance for all territories
- Content cluster + local link building per market
- Consolidated monthly report on the 3rd
- Quarterly on-site strategy day
- CRM + dispatch integration
Want the market ranges before you pick a tier? See what websites cost in Calgary and Calgary SEO pricing.
Fourteen days, four checkpoints, zero mystery.
- Day 1
Kickoff + scrape
90-minute call. We pull your GBP, existing rankings, competitor gaps, and call data into one doc you keep.
- Day 3
Design system locked
Type scale, colour, component kit and the four page templates - signed off in Figma before a line of code.
- Day 7
First preview live
Staging URL with real copy, real photos of your trucks and crew, and the booking flow wired end to end.
- Day 14
Launch + tracking
DNS cutover, call tracking, GA4 + GSC, conversion events, and a Loom walking you through every page.
The result, with the source and time period attached.
Spectrum Veterinary Imaging is one of three studies. Every figure names its source, time period, and baseline on the full study, so you can judge the result in context.
All 3 are on the results page, with what each one does not cover.
Pages shipped
23
Counted, not compared - every page was written and coded new
At launch
Days from start to launch
14
Counted, not compared - this is the build window
Kickoff to live site
Veterinary ultrasound and specialist imaging practice. Sources named on the study, one figure per tile, each with the window it covers.
James Frost - founder
The person you hire is the person doing the work.
I handle the strategy, design, build, search work, and reporting for every WARDORX project. There is no account manager between your questions and the person responsible for the answer. That keeps decisions fast and gives you one person who knows why every page, form, and tracking event exists.
I work from Calgary with businesses across North America. Before you commit, we review the current site, the work you need more of, and whether a rebuild or ongoing search program is actually the right next step.
More about WARDORXYour trade, your town, or we say so.
Every page below is written for one vertical or one market - what the demand actually looks like there, which queries convert, and the parts that are genuinely hard. Not a city name swapped into the same paragraph.
Not on either list? The build is the same twelve pages either way. Run your site through the audit and we'll tell you straight whether you need us.
Industries
Calgary region
Edmonton region
Calgary-Edmonton corridor
Straight answers.
Still unsure? Call +1 (250) 344-1619 and ask me directly - it rings my cell.
WARDORX is new, and we would rather say that than invent a client list you can't call. What isn't new is the work: the pattern we build to is well-established, and you can test our competence for free right now - run your own site through the audit on this page and see whether what it tells you is true. We're taking three founding clients at half the build fee, in exchange for a named case study and access to the analytics so we can publish the real before and after. You get the discount; we get the proof. When those three are live, the numbers on this site will be theirs, with their names on them.
Yes, from kickoff to DNS cutover, on the condition that you get us photos and sign off on the design system by Day 3. When a build slips it's almost always waiting on content - so we write the first draft of every page ourselves and you edit it. If we miss the date for any reason that isn't waiting on you, the build fee is free.
Because a plumbing company and a roofing company need the same 12 pages, the same schema, and the same enquiry funnel. Almost nothing about that is genuinely custom - the photos, the copy and the service area are. You're paying for a pattern that is already built, not for four months of us rediscovering it on your dime.
You own the code, the domain, the analytics, and the content. It's exported to your own repo and hosting on launch day. If you leave, nothing switches off - that's the difference between a productized build and a rented template platform.
Local pack movement can start showing in 30 to 60 days when the profile and site already have a sound base. Competitive organic terms often take 60 to 120 days or longer. Those are planning ranges, not guarantees, because the starting point and the competitors decide the pace.
Then we may not be the right call, and we'll tell you on the audit. If the bones are fine and only the SEO is broken, we'll quote the retainer alone. We don't sell rebuilds to people who don't need one.
Real service-area data: neighbourhood names, response times from your dispatch data, permit rules for that municipality, local job photos, and a testimonial from that area. Not city-name-swap boilerplate - Google filters that, and it drags the rest of your site down with it.
The build is a fixed fee agreed before anything starts, so the number you see is the number you pay. The retainer is month to month after an initial 90-day period, because SEO can't prove itself in 30 days. Cancel any time after that with 30 days' notice. Payment terms are set out in your Services Agreement before you sign anything.
Yes, and we treat it as part of the build rather than an add-on. Every site ships with a privacy policy and a cookie policy written to PIPEDA's ten principles, a consent banner that actually gates analytics and advertising scripts instead of loading them and announcing it afterwards, and a named privacy contact. We published the whole standard we build to as a free guide, including the 32-point self-audit we run against every site before launch, so you can check the work rather than take our word for it.
We're based in Calgary and work across North America. Most of our clients are in Calgary, Edmonton, Vancouver and Toronto, which means we already have local link relationships and ranking data in those markets.
Bring the site you have. Leave with a clear next step.
Book 30 minutes with James. We will look at the current site, the market you want to win, and whether the right move is a build, SEO, or no project at all.
Book a call - 30 min
live availabilityTimes shown in your local zone. You'll get the audit doc before the call, not after.