Technical SEO Audit & Fixes

You can have great services, great reviews and great content and still struggle in search if Google can't crawl, load or understand your website properly. Technical SEO is the plumbing behind it all. When it's broken, nothing else works as well as it should.

Technical SEO audit illustration
Supplied illustration, not a client project

Find it. Fix it.

Wardorx finds technical problems on local business websites and fix them, for clients in Calgary, Airdrie, Cochrane, Okotoks, Chestermere and Rocky View County.

Start with the free audit

Our audit tool checks your site in about a minute: speed, page structure, titles, headings, schema and other basics. It's free, and you don't need to talk to anyone to use it. Want to see how you stack up against a competitor? Use audit compare to put two sites side by side.

The tool catches a lot. A person catches the rest. That's what this service is for.

What a technical SEO audit looks at

Crawling and indexing

Can Google reach every page you want found, and is it skipping the ones you don't? We check your sitemap, robots.txt, noindex tags and Search Console's page indexing report. A surprising number of sites launch with a "don't index" setting left on from development.

Redirects and broken links

Old URLs should point one-to-one to their new homes with 301 redirects. We find redirect chains, loops, links to dead pages and blanket redirects to the homepage, which throw away the value an old page had built up.

Speed and Core Web Vitals

How fast your pages show content and respond to taps, especially on phones. Heavy scripts, unoptimized images and render-blocking fonts are the usual culprits. Our Core Web Vitals article explains the measures in plain language.

Page structure

One H1 per page that says what the page is about, headings in order, unique titles and meta descriptions, and no two pages competing for the same search.

Schema markup

Structured data that tells Google your business name, service area, phone and services. We check that it's valid and that it matches what's on your Google profile. See schema for contractors.

Duplicate and thin pages

Copy-paste city pages and near-empty service pages can drag a whole site down. We flag them and suggest whether to merge, improve or remove them.

What happens after the audit

Option 1: We fix it as part of SEO

Technical fixes are the first month of every SEO plan. Plans start from $1,000 a month. See the SEO cost page.

Option 2: We move you to a cleaner stack

If most of the problems come from the platform, such as plugin bloat, slow hosting or a theme that can't be fixed, Migrate moves your site to a fast Next.js build for $599. Same URLs, 301s set up where needed, and Search Console handled.

Option 3: We rebuild

If the site's past saving, the first 10 clients get a free 14-page fullstack Next.js site and supply their own domain. After that, Founding Launch is $1,250. See pricing.

Option 4: You fix it yourself

If your team or developer can handle it, we'll tell you what to fix and in what order. The free audit is yours to use either way.

The details.

Open any part to read the complete plan.

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Who it's for

  • Owners whose site dropped in search after a redesign or platform change
  • Businesses with a site that feels slow or "invisible"
  • Anyone about to relaunch who wants to avoid losing traffic

Common problems we find on local business sites

You'd be surprised how often these come up:

  • a "noindex" tag or robots.txt block left over from the developer's preview site
  • old page URLs from a previous website that now lead to a 404 page
  • a contact form script loading on every page and slowing the whole site down
  • two pages targeting the same service, splitting Google's attention
  • schema with an old phone number or address that no longer matches the Google profile
  • images several megabytes in size, uploaded straight from a phone

None of these are hard to fix once someone spots them. The trouble is that they're invisible unless you go looking.

What we won't promise

Fixing technical problems removes obstacles. It doesn't guarantee rankings. We'll tell you what we found, what we fixed and what we'd do next.

Run the free audit, then book a call or phone +1 (250) 344-1619 to go through it.

Straight answers.

The questions owners actually ask us, answered the way we answer them on the phone.

  • It's the behind-the-scenes work that helps search engines crawl, load and understand your website: speed, redirects, indexing, structure and schema.

  • The [audit tool](/audit) is free to use. Hands-on fixes are part of our SEO plans (from $1,000 a month) or Migrate ($599).

  • Common signs are pages missing from Google, a traffic drop after a redesign, slow loading on phones, or Search Console errors. Run the audit to check.

  • Page experience is one of the things Google considers, and slow sites lose visitors before they read anything. Speed is worth fixing either way.

Bring your site. Leave with a plan.

A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.

  • A read of your current site and your local market
  • A straight answer: a new site, SEO, or nothing yet
  • The audit doc before the call, not after
JJ Wardorx, founder of WARDORXYou talk to JJ WardorxFounder, WARDORX · CalgaryMeet the team

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You talk to the founder. We look at your current site and your market, then tell you straight what would bring in more work. No obligation.

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