A small team, and a short list of refusals.
A productized website and SEO agency in Calgary. Who does the work, how we report it, and the four things we will not do for you.
Led by its founder, run by a team.
WARDORX is a productized website and SEO agency in Calgary, Alberta, Canada. We build a business website in fourteen days for a fixed price, then run a monthly SEO retainer against it. JJ Wardorx founded the agency and leads every project, with a small team that each owns one part of the job - sales, the build, research and client contact, and search. Every person you talk to is the one actually doing that part of the work, not an account manager relaying questions to someone else.
We work almost entirely with trades and local service businesses - heating and cooling, plumbing, electrical, roofing, restoration - because the search problem in those markets is a specific one. The money is in the map pack and in service pages tied to a real service area, and almost none of it is in the places a general marketing agency will point you.
What separates this from the twenty other agencies pitching the same thing is not a claim about being better. It is a list of things we will not do, published below, each of which costs us something and each of which is a common practice in this industry.
Founder and lead
JJ Wardorx
Runs the agency, sets the direction on every project and orchestrates the team. Still hands-on in the work, and the person accountable for what ships.
Sales
Mike Wardorx
Your first conversation. Scopes the job, explains the price list and makes sure what you buy is what you need.
Build and development
JJ's assistant
Builds and codes the site - the fourteen-day build, the performance work and the technical fixes after launch.
Research and client relations
Maria Wardorx
Researches your market, competitors and service area before anything is built, and keeps you informed once the work is underway.
SEO, AEO and GEO
Orx Wardorx
Runs search, answer engine and generative engine optimization - getting you found in Google, in the map pack and in AI answers.
- Founded
- 2026, Calgary, Alberta - client work since 2025
- Structure
- Service-area business, no public premises
- What we sell
- A 14-day website build, with optional monthly maintenance, SEO, AEO, GEO and publications
- Who does the work
- A team of 5, led by JJ Wardorx
- Markets
- Calgary and nearby for local work. We also take clients in Edmonton, Vancouver, Toronto and High River, with no office there
- Published notes
- 26, all sourced and dated
We do not report a percentage without the two numbers behind it
A rate on its own cannot be checked, and rates built on unstable denominators are the ones that most need checking. Every percentage in our reporting is printed beside the before and after figures it was computed from, so an error is visible at a glance rather than three months later.
We do not gate reviews
Filtering for happy customers before asking for a review is against Google's policy and it is a suspension risk on the profile you depend on. We ask everyone, at the same point in the job, using the same message.
We do not publish location pages that say nothing
A page carrying one template and a swapped place name is detectable, and it is what spam updates remove. Our own location pages have to clear a length and uniqueness gate in the build before they will publish at all.
We do not invent numbers
No search volumes we cannot source, no benchmark statistics without a citation, no case study figures without the period and the tool they came from. Where we do not have a verified number we say so rather than estimating one that reads well.
The reasoning behind most of this is published rather than pitched - the notes carry the mechanisms, the case studies carry the numbers with their sources, and the price list is on the site rather than behind a call.
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
Book a call · 30 min
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