Local SEO checklist for contractors

Ask for the review after the job is closed. The request can mention the job type. Reply to every review and include the job type in the reply. Do not ask for keyword-stuffed reviews. That gets profiles suspended.

A location page publishes only if it has information that exists nowhere else: neighbourhoods served, response time from your data, permit rules for that municipality, photos from jobs there, a testimonial from there. City-name swaps get filtered and can drag the rest of the site down.

LocalBusiness or the trade-specific schema is on the site. Name, phone, and service area match the Google Business Profile and the main directories. Differences split the signals.

Blog posts that do not answer a customer question. Buying links. Publishing an llms.txt file. Adding more location pages without facts. Ranking reports that do not show calls.

Track calls from the site and from the profile. A ranking that does not produce a call is not a result. The monthly report from the SEO retainer shows the calls and the pages that received them.

Most contractors need the profile fixed and the core service pages rewritten before anything else. The 14-page fullstack site handles the pages. The $149 profile management handles the map pack. Both can start without a long contract.

Call +1 (250) 344-1619 or book at https://www.wardorx.com/book. Bring the site and the profile link. We will say which items on this list are the actual gap.

Fix the profile first if the map pack is empty. Then fix the phone number and page speed on the existing site. Then rewrite or add the core service pages so they answer first. Then add location pages only where you have facts. Tracking and reports come after the pages exist. Starting with a ranking report before the profile and pages are fixed wastes the month.

Keyword-stuffed business name on the profile. Primary category set to "Contractor" instead of the specific trade. Services list empty. Phone number inside a header image. Service pages that open with three paragraphs of company history. Location pages that only change the city name. Reviews with no replies. Any one of these is enough to lose the calls.

The build ships the service pages, the emergency path, the schema, and the fast phone number. You own the code. The first 10 clients get it free if they supply the domain. After that the price is published. The SEO month adds more pages after launch.

Some contractors only need the profile managed. Others need the site rebuilt because the current one cannot take a call or a quote. We say which one on the call. We do not sell a rebuild to a site that only needs the profile updated.

Call +1 (250) 344-1619 or book at https://www.wardorx.com/book.

Heading that matches the search. First sentence that answers it. Dispatch window or cost range in the first screen. Phone number as text. Photos from real jobs. Short FAQ at the bottom with the questions techs already answer. Internal link to the related cost or emergency page. That is the page. Anything longer than that needs a reason.

List every job you take. Furnace replacement, not just HVAC. Panel upgrade, not just electrical. Hail damage repair, not just roofing. Google shows these services on the profile when the search matches. An empty services list misses those searches.

Send the request when the job is closed and the customer is still on site or has just paid. The message can say "If the furnace replacement went well, a review helps." Do not script the exact words. Replies from you should name the job.

Profile categories and services. Phone number placement and load time. Whether service pages answer first. Whether location pages have unique facts. Review reply rate. Schema consistency. We send the notes before the call so the 30 minutes are useful.

Call +1 (250) 344-1619 or book at https://www.wardorx.com/book.

The work follows the same rules as the rest of the site. No invented statistics. No ranking guarantees. No city-name swaps. Pages publish only when they contain facts that exist nowhere else or answer a question customers already ask. You own the output. The monthly services can be cancelled. The goal is calls from the map pack and the service pages, measured by the tracking we set up, not by a position report.

If the current site already has the phone as text, answer-first service pages, and a complete profile, the next step may be nothing or only the profile management. We say that on the call. We do not sell a rebuild or a retainer to a business that does not need one.

Photos, dispatch data, and job notes from your crew are what make the pages specific. Without them the pages stay generic and do not rank or convert. Send what you have. We write the first draft. You correct it.

Call +1 (250) 344-1619 or book the 30-minute call at https://www.wardorx.com/book. Bring the site address and the Google Business Profile link.