Straight answers.

WARDORX is new, and we would rather say that than invent a client list you can't call. What isn't new is the work: the pattern we build to is well-established, and you can test our competence for free right now - run your own site through the audit on this page and see whether what it tells you is true. The first 10 get a 14-page fullstack site free. $0 total, no hidden fees. After the first 10, founding Launch is $625 (was $1,250), and regular Launch is $1,250 (was $2,500).

Yes, from kickoff to DNS cutover, on the condition that you get us photos and sign off on the design system by Day 3. When a build slips it's almost always waiting on content - so we write the first draft of every page ourselves and you edit it. If we miss the date for any reason that isn't waiting on you, the build fee is free.

Because a plumbing company and a roofing company need the same 14-page fullstack site, the same schema, and the same enquiry funnel. Almost nothing about that is genuinely custom - the photos, the copy and the service area are. You're paying for a pattern that is already built, not for four months of us rediscovering it on your dime.

You own the code, the domain, the analytics, and the content. It's exported to your own repo and hosting on launch day. If you leave, nothing switches off - that's the difference between a productized build and a rented template platform.

Local pack movement can start showing in 30 to 60 days when the profile and site already have a sound base. Competitive organic terms often take 60 to 120 days or longer. Those are planning ranges, not guarantees, because the starting point and the competitors decide the pace.

Then we may not be the right call, and we'll tell you on the audit. If the bones are fine and only the SEO is broken, we'll quote the retainer alone. We don't sell rebuilds to people who don't need one.

Real service-area data: neighbourhood names, response times from your dispatch data, permit rules for that municipality, local job photos, and a testimonial from that area. Not city-name-swap boilerplate - Google filters that, and it drags the rest of your site down with it.

The build is a fixed fee agreed before anything starts, so the number you see is the number you pay. The retainer is month to month after an initial 90-day period, because SEO can't prove itself in 30 days. Cancel any time after that with 30 days' notice. Payment terms are set out in your Services Agreement before you sign anything.

A free launch build costs $0, so there is nothing to invoice and nothing to tax. On a paid build, the fee is invoiced before work starts, on the schedule set out in your Services Agreement. Prices are in Canadian dollars and GST is added at invoice - 5% for Alberta businesses. If you add monthly SEO, it is billed monthly at the published rate.

Custom photography or illustration, copywriting beyond the first draft we write for every page, custom integrations that are not in your Services Agreement, and moving more than 50 pages of existing content. On paid builds, changes asked for after the Day 3 design sign-off are billed at $200 an hour in 15-minute increments. Free builds have no hourly charges. Everything that is included is listed in writing before you pay.

The site is yours: code, domain, analytics and content, handed over on launch day. Hosting is optional: $10 a month if we handle it. For 30 days after launch we fix bugs, broken links and formatting problems at no cost. After that you can make changes yourself, or have us make them, quoted before any work starts. Nothing switches off if you never hire us again.

The founder. You talk to the person who leads every project, not a salesperson reading a script. We look at your current site and your market, and tell you straight whether a new site, SEO, or nothing yet is the right move.

Yes. For our first 10 clients the 14-page site costs $0 in total: no hourly charges, no GST (there is nothing to tax at $0) and no hidden fees. The only optional cost is $10 a month if you want us to handle hosting, domain and settings; if you host it yourself, you pay nothing. In exchange, we ask for permission to show the site and its results in our portfolio.

When the first 10 free sites are taken. There is no deadline date. After those 10, founding Launch is $625 (was $1,250).

Yes. Calls, email and reports can be in French, and the site we deliver can be bilingual, with a French version written for Canada rather than translated word for word.

Yes, and we treat it as part of the build rather than an add-on. Every site ships with a privacy policy and a cookie policy written to PIPEDA's ten principles, a consent banner that actually gates analytics and advertising scripts instead of loading them and announcing it afterwards, and a named privacy contact. We published the whole standard we build to as a free guide, including the 32-point self-audit we run against every site before launch, so you can check the work rather than take our word for it.

We're based in Calgary and work across Canada. We take clients in Edmonton, Vancouver, Toronto and High River, and we do not have an office in those cities.