What we're seeing in the SERPs.
No trend pieces. Every post below comes out of tracked client data - what moved, what we changed, and what it did to lead volume.
Google's local pack shake-up: proximity is losing to review velocity
We track 1,284 top-3 keywords across four trades. Here's what moved in the last 30 days and what we changed on client profiles because of it.
Read the note ->Programmatic location pages that survive a spam update
City-name-swap boilerplate gets filtered. Here is the exact data model we use so service × location pages hold their rankings.
Read the note ->INP is quietly killing contractor sites built on page builders
Of the last 140 sites we audited, 71% failed INP on mobile. Almost all of them were built on a drag-and-drop builder with a bloated form plugin.
Read the note ->GBP service areas: 20 is the cap, but 6 is the number
We ran the trim on nine profiles. Impressions went up, not down - and the calls got closer to the depot.
Read the note ->AI Overviews are eating informational queries - and leaving the money ones alone
Across our tracked keyword set, the queries that convert are still a blue-link fight. Here's how we rebalanced content budgets.
Read the note ->Stop paying $5K/month for nothing.
Get a site that ships. Fourteen days, fixed fee, and a number you can hold us to from month one.
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