The rules of engagement.

1. Acceptance of Terms

By accessing, browsing, or otherwise using wardorx.com (the "Site"), you agree to be bound by these Terms of Use (the "Terms") and our Privacy Policy and Cookie Policy, which are incorporated by reference. If you do not agree, do not use the Site.

If you engage WARDORX for paid services, a separate written agreement (Statement of Work, Master Services Agreement, or similar - collectively, the "Services Agreement") will govern that relationship. In the event of conflict between these Terms and a signed Services Agreement, the Services Agreement controls. These Terms fill the gaps the Services Agreement does not address.

2. Definitions

• "Agency", "we", "us", "our" means WARDORX, an agency operating from Calgary, Alberta.
• "Site" means wardorx.com and all subdomains, content, and services accessible thereon.
• "User", "you", "your" means any individual or entity that accesses or uses the Site.
• "Content" means all text, graphics, logos, code, designs, templates, audio, video, software, and other materials on the Site, excluding User Content.
• "User Content" means any information or materials you submit to the Site, including form submissions, emails, chat messages, and feedback.
• "Services" means the productized website design, development, SEO, content creation, local search management, and ongoing performance reporting offered by WARDORX.
• "Client" means any entity that has signed a Services Agreement with WARDORX.
• "Deliverables" means the tangible outputs of a Services engagement - typically a deployed website, schema markup, content files, and reporting artifacts.
• "Templates" means WARDORX's six productized website templates: SIGNAL, MAINLINE, LEDGER, STOREFRONT, GRID, and DISPATCH.
• "Retainer" means the ongoing monthly SEO service described in Section 12.

3. Description of the Site & Services

The Site is operated by WARDORX to provide information about our Services, to receive inquiries from prospective clients, to host the Agency's published articles and case studies, and to facilitate engagement of our Services. Specific Services are delivered under separate Services Agreement and may include: productized website design and development using one of six templates; search engine optimization (SEO); Google Business Profile (GBP) optimization; programmatic location × service page generation; content creation; local search management; conversion rate optimization; and ongoing performance reporting.

The Site is not intended for use by minors (under 16, or the applicable age of digital consent in the user's jurisdiction). The Site is offered in English (French available on request for Quebec residents under Law 25).

4. Eligibility

By using the Site, you represent and warrant that you are at least 16 years of age (or the age of digital consent in your jurisdiction), that you have the legal capacity to enter into a binding agreement, and that, if you are acting on behalf of an organization, you are authorized to do so. If we discover that you are not eligible, we may suspend or terminate your access to the Site.

5. Accounts & Authentication

The Site does not currently require an account for general browsing. If you engage Services, you may receive access to a client portal, project management tool, or reporting dashboard. You are responsible for safeguarding any credentials we issue, for all activity conducted under those credentials, and for notifying us promptly of any unauthorized access. We are not liable for any loss arising from compromised credentials you failed to safeguard.

6. Acceptable Use

You agree not to:

• Use the Site in any way that violates applicable law or regulation, including Canadian federal and provincial law and the laws of any jurisdiction from which you access the Site.
• Infringe the intellectual property, privacy, or other rights of any person.
• Attempt to gain unauthorized access to any part of the Site, its server, database, or any other system or network connected to the Site.
• Interfere with or disrupt the Site, including by introducing viruses, trojans, worms, logic bombs, or other malicious code; scraping, crawling, or data-mining the Site without our prior written consent; or attempting to overload, flood, spam, or crash the Site.
• Use automated tools (bots, scrapers, crawlers) to access or collect data from the Site without express written permission, except for search engine indexing consistent with our robots.txt.
• Submit User Content that is unlawful, defamatory, harassing, fraudulent, deceptive, threatening, obscene, or otherwise objectionable.
• Impersonate any person or entity, or misrepresent your affiliation.
• Use the Site to send unsolicited commercial electronic messages in violation of CASL or other anti-spam laws.
• Frame, mirror, or otherwise present the Site in a manner that implies endorsement by WARDORX or that obscures the Site's origin.
• Reverse engineer, decompile, or disassemble any portion of the Site or its underlying software, except to the extent applicable law prohibits such restriction.
• Use the audit widget to submit URLs you do not own or have permission to audit, except for the purpose of evaluating competitor websites for your own business decisions.
• Use the booking system to schedule calls with no intention of attending. Repeated no-shows may result in being blocked from future bookings.

Violations may result in immediate suspension of access, in addition to any other remedies available at law or in equity. We reserve the right to report violations to law enforcement where we believe a crime has been committed.

7. Intellectual Property

7.1 Site Content

All Content on the Site, including the Site's design, code, text, graphics, logos, templates, articles, case studies, and the six template designs (SIGNAL, MAINLINE, LEDGER, STOREFRONT, GRID, DISPATCH), is owned by WARDORX or its licensors and is protected by Canadian and international intellectual property laws. Nothing on the Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, copyright, or other proprietary right of WARDORX or any third party, without our prior written consent.

You may view, copy, and print Content from the Site for your personal, non-commercial use only, provided that you do not modify the Content, retain all copyright and other proprietary notices, and do not republish, redistribute, or resell the Content without our written permission.

7.2 Trademarks

WARDORX, the WARDORX wordmark, the WARDORX logo mark, the six template names (SIGNAL, MAINLINE, LEDGER, STOREFRONT, GRID, DISPATCH), and the slogan "We ship sites that ship leads" are trademarks of WARDORX. Other trademarks displayed on the Site are the property of their respective owners. Use of any trademark without the owner's written consent may constitute trademark infringement.

7.3 Template & Code Rights

The WARDORX templates, design systems, code libraries, methodology, the CodeAssemble scroll-reveal pattern, the audit widget scoring algorithm, and all documented processes displayed or described on the Site remain WARDORX's proprietary intellectual property. Display on the Site does not constitute a license to copy. Engagement of Services does not transfer ownership of the underlying templates, design system, or methodology; only the final delivered Client website is licensed to the Client under the terms of the relevant Services Agreement. See Section 13.

8. User Content & Submissions

If you submit User Content through the Site (e.g., via the audit widget, contact form, booking form, email, or chat), you grant WARDORX a non-exclusive, royalty-free, worldwide license to use, reproduce, store, and process that User Content for the purpose of responding to your inquiry, delivering Services, and operating our business, including for the retention periods described in our Privacy Policy.

You represent and warrant that you own or have all necessary rights to submit User Content, and that the User Content does not violate the rights of any third party or any applicable law.

We do not solicit confidential information through the Site. Do not submit trade secrets, proprietary information, or sensitive personal information (e.g., government IDs, health information, payment card numbers) via any form on the Site. If you need to share such information, contact us for secure channels.

9. Client Services & the 14-Day Build

When you engage WARDORX's productized website build Services, the scope, timeline, deliverables, and acceptance criteria are defined in your Services Agreement. The following default terms apply unless otherwise agreed in writing:

9.1 The 14-day commitment

WARDORX commits to a 14-calendar-day timeline from kickoff call to DNS cutover, subject to the following client-side dependencies:

• Day 1 - Kickoff. 90-minute call. Client must provide access to existing analytics, GBP, brand assets, and decision-makers.
• Day 3 - Design system sign-off. Client must review and approve the proposed type scale, color, component kit, and page templates in Figma. Lack of response within 2 business days constitutes constructive approval.
• Day 7 - First preview. Client must review the staging URL and provide consolidated feedback within 2 business days.
• Day 14 - Launch. Client must provide DNS access or delegated DNS management no later than Day 12.

If the client misses a checkpoint by more than 3 business days, the 14-day clock pauses and resumes when the client delivers the required input. WARDORX is not liable for delays caused by client-side dependencies, including but not limited to: late asset delivery, slow feedback cycles, indecision, multiple decision-makers with conflicting input, or third-party access issues (e.g., domain registrar, hosting provider, IT vendor).

14-day launch guarantee. If WARDORX does not launch the build within 14 calendar days of the kickoff call, for any reason other than a client-side dependency described above or a pause under this section, the build fee is waived. Where the build fee has already been paid, WARDORX will refund it in full. The guarantee applies to the build fee only; it does not cover monthly SEO fees, third-party costs, or scope changes agreed under Section 9.2.

9.2 Scope changes during the build

Scope changes requested after Day 3 design sign-off may extend the timeline and may incur additional fees at WARDORX's standard hourly rate (CAD $200/hour, billed in 15-minute increments). This does not apply to websites provided free under the launch offer for the first 10 clients: those carry no hourly charges. Examples of scope changes include: adding pages beyond the agreed template scope, custom integrations not specified in the Services Agreement, custom illustrations or photography, custom copywriting beyond the included draft, and migration of more than 50 pages of existing content.

9.3 Approval gates

Design, copy, and final approvals are required at defined milestones. Lack of response within 5 business days may be treated as constructive approval to keep the project on schedule. Constructive approval does not waive the client's right to request revisions during the warranty period (Section 9.4).

9.4 Warranty period

WARDORX warrants the Deliverables against defects in workmanship for 30 days from launch (the "Warranty Period"). During the Warranty Period, we will fix bugs, broken links, formatting issues, and functional defects at no additional cost. The Warranty Period does not cover: defects caused by client modifications to the code or content after launch; defects caused by third-party service outages (e.g., hosting, payment processor, analytics provider); defects caused by changes to search engine algorithms or browser behavior; defects caused by client-supplied content or assets; or new feature requests that were not in the original scope.

9.5 Third-party dependencies

Where Services depend on third-party platforms (Google, hosting providers, payment processors, scheduling providers, etc.), WARDORX is not responsible for outages, policy changes, deprecations, or restrictions imposed by those third parties. We will use commercially reasonable efforts to mitigate the impact of such events on the Client.

10. No Guarantee of SEO or Business Results

Search engine optimization, paid advertising, content marketing, and conversion rate optimization are influenced by factors outside WARDORX's control, including but not limited to:

• Search engine algorithm changes (Google, Bing, AI search providers)
• Competitor activity (new content, paid spend, link acquisition, schema deployment)
• The Client's own sales process, capacity to handle leads, pricing, and customer service
• The Client's industry, geography, and competitive density
• The Client's existing domain authority, backlink profile, and content history prior to engaging WARDORX
• Third-party platform policies (Google Business Profile, Google Ads, Meta Ads, review platforms)
• Seasonal demand patterns, weather events, economic conditions, and macro factors
• The Client's responsiveness to review requests, GBP posts, and intake form completion

Accordingly, WARDORX does not guarantee:

• Specific search engine rankings (e.g., "#1 on Google for [keyword]")
• Specific traffic numbers (e.g., "X organic sessions per month")
• Specific lead volumes (e.g., "X qualified calls per month")
• Specific revenue outcomes (e.g., "X dollars in attributed revenue")
• Specific cost-per-lead or cost-per-acquisition figures
• Specific timeframes for any of the above
• Inclusion in Google's AI Overviews, featured snippets, or local pack
• Continued ranking performance after the engagement ends

What WARDORX does guarantee:

• The work will be performed by qualified humans using documented processes.
• The work will be reported transparently - every retainer client receives a monthly report listing exactly what was done, what was measured, and what is planned next.
• The Deliverables will function as described in the Services Agreement for the duration of the Warranty Period.
• If we fail to deliver the work described in the Services Agreement in any given month, we will credit that month's retainer - no argument, no retention call.

Case studies, testimonials, and statistics displayed on the Site reflect the results of specific past engagements. They are not promises or guarantees of future results for any other client. Past performance is not indicative of future outcomes.

Any statement made by WARDORX staff, contractors, or marketing materials - including proposals, sales calls, and email correspondence - that appears to contradict this Section 10 is superseded by this Section 10. The only warranties WARDORX provides are those expressly stated in the Services Agreement and these Terms.

11. Payment, Fees & Refunds

If you engage paid Services, the fees, payment schedule, and refund terms will be set out in your Services Agreement. General principles:

• Build fees are invoiced in advance of work commencing, on the schedule set out in your Services Agreement. Build fees are non-refundable once work has begun, except where required by applicable law or where WARDORX has materially failed to perform.
• Monthly retainers are billed in advance on the 1st of each month. Retainer cancellations require 30 days' written notice after the initial 90-day commitment period (Section 12). The current month's retainer remains payable in full.
• Performance-based fees (where applicable and agreed in the Services Agreement) are invoiced monthly based on documented lead counts and are due within 15 days of invoice. Disputes must be raised within 10 days of invoice receipt; undisputed invoices are final after 10 days.
• All fees are quoted in Canadian dollars (CAD) unless otherwise stated in the Services Agreement. Applicable taxes (GST, PST, HST) are added at invoice. Alberta clients are charged 5% GST.
• Late payments accrue interest at 1.5% per month (18% annually) or the maximum permitted by law, whichever is lower. WARDORX may suspend Services after 15 days of unpaid invoices without penalty.
• Refunds are governed by the Services Agreement and applicable consumer protection legislation of the buyer's jurisdiction, including Alberta's Consumer Protection Act and Quebec's Consumer Protection Act. Where a refund is owed, it will be processed within 30 days to the original payment method.
• Chargebacks: initiating a chargeback without first contacting WARDORX to resolve the dispute constitutes a material breach of these Terms. We reserve the right to dispute chargebacks through the card network's representment process and to recover associated administrative fees.

12. The Monthly Retainer

The WARDORX monthly retainer is a productized ongoing service that includes the line items described on the Site and in the Services Agreement. The following terms apply:

• Initial 90-day commitment. SEO work compounds; results cannot be measured in 30 days. The first 90 days of the retainer are a committed engagement. Canceling during the first 90 days requires payment of the remaining months in the commitment period.
• Month-to-month after 90 days. After the initial 90-day commitment, the retainer continues month-to-month and may be canceled with 30 days' written notice. Notice must be sent to cancel@wardorx.com from the email address on file.
• Deliverables guarantee. If WARDORX fails to deliver any of the line items described in the Services Agreement in a given month, we will credit that month's retainer in full upon written request. The credit request must be made within 30 days of the end of the month in question.
• Price changes. WARDORX may increase retainer pricing with 60 days' written notice. Existing clients are grandfathered at their current rate for the remainder of the current 90-day commitment period; the new rate applies at the next commitment renewal.
• Scope changes. If WARDORX adds new services to the standard retainer at no additional cost, existing clients receive those additions automatically. If WARDORX removes services from the standard retainer, existing clients continue to receive the services they originally signed up for at their original price.
• Continued access. If the retainer is canceled, WARDORX will provide 30 days of continued access to the reporting dashboard and any active programmatic pages. After 30 days, programmatic pages may be de-indexed and the dashboard access revoked unless alternative arrangements are made.

13. IP Ownership in Client Work

Ownership of work product is allocated as follows:

13.1 Client-owned materials

Upon full payment of all invoiced amounts, the Client owns: the final deployed website code (as delivered); the Client's content (text, images, videos, brand assets); the Client's domain and analytics accounts (always owned by the Client, never by WARDORX); and any custom illustrations or photography created specifically for the Client under the Services Agreement.

13.2 WARDORX-owned materials

WARDORX retains ownership of: the underlying template architecture (whichever of SIGNAL, MAINLINE, LEDGER, STOREFRONT, GRID, or DISPATCH was used); the design system (component library, type scale, color tokens); the CodeAssemble scroll-reveal pattern; the audit widget scoring algorithm; the programmatic page generation engine; all documented processes and methodologies; and any reusable code libraries developed before or independently of the engagement.

WARDORX grants the Client a perpetual, worldwide, non-exclusive, royalty-free license to use the WARDORX-owned materials as incorporated into the Client's delivered website. The Client may not resell, redistribute, or sublicense the WARDORX-owned materials separately from the delivered website.

13.3 Third-party materials

The delivered website may incorporate third-party materials (open-source libraries, fonts, stock imagery, plugins) under their respective licenses. The Client must comply with the terms of those licenses. WARDORX will identify all third-party materials and their licenses in the handover documentation.

13.4 Portfolio rights

WARDORX may display the Client's website, company name, and outcome metrics in the WARDORX portfolio, case studies, and marketing materials, unless the Client has signed a written non-disclosure agreement prohibiting such use. WARDORX will honor written requests to remove specific identifying details (e.g., exact revenue numbers) while retaining the right to display the work in aggregate form.

14. Third-Party Links & Services

The Site may contain links to third-party websites, services, and tools that we do not control. We are not responsible for the content, accuracy, privacy practices, or availability of any third-party site. Your use of third-party sites is at your own risk and subject to the terms of use and privacy policy of those sites.

Services may depend on or integrate with third-party platforms (Google Analytics, Google Search Console, Google Business Profile, Stripe, Calendly, Formspree, Tawk.to, Cloudflare, Vercel, etc.). WARDORX is not responsible for outages, policy changes, deprecations, or restrictions imposed by those third parties.

15. Disclaimers

The Site and its Content are provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, WARDORX disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty arising from course of dealing or usage of trade.

WARDORX does not warrant that: the Site will be uninterrupted, error-free, secure, or free of viruses or other harmful components; the audit widget results are accurate or comprehensive (they are rule-based and deterministic, not a substitute for a professional audit); the booking calendar reflects real-time availability (it does, but only at the moment of booking); the Site will function on any specific browser, device, or operating system; or that any information on the Site is accurate, complete, or current. The audit widget's "findings" are template strings, not personalized assessments. Reliance on the Site is at your own risk.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, fraudulent misrepresentation, gross negligence, willful misconduct, or death or personal injury caused by negligence.

16. Limitation of Liability

To the maximum extent permitted by applicable law, in no event will WARDORX, its directors, officers, employees, contractors, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunity, arising out of or in connection with your use of, or inability to use, the Site or the Services, whether based on warranty, contract, tort (including negligence), statute, or any other legal theory, and whether or not WARDORX has been advised of the possibility of such damages.

To the maximum extent permitted by applicable law, the aggregate liability of WARDORX for any claim arising out of or in connection with the Site, the Services, or these Terms will not exceed the greater of (a) CAD $100, or (b) the amount you have paid to WARDORX in the 12 months preceding the claim. This limitation applies even if a remedy fails of its essential purpose.

These limitations do not apply to liability that cannot be excluded by law, including liability for fraud, fraudulent misrepresentation, gross negligence, willful misconduct, or death or personal injury caused by negligence.

You acknowledge that the limitations of liability set forth in this Section 16 are an essential basis of the bargain between you and WARDORX, and that WARDORX would not have provided the Site or Services on the terms set forth in these Terms without such limitations.

17. Indemnification

You agree to indemnify, defend, and hold harmless WARDORX, its directors, officers, employees, contractors, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

• Your use of the Site;
• Your violation of these Terms;
• Your violation of any law or third-party right, including intellectual property and privacy rights;
• Any User Content you submit;
• Any content or materials you provide to WARDORX for use in the Services (including claims that such materials infringe third-party intellectual property rights);
• Any inaccurate or misleading information you provide in connection with the Services (including false claims about your business, fake testimonials you request we publish, or fabricated case-study data);
• Any breach of your representations and warranties under these Terms or the Services Agreement.

WARDORX reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you will cooperate with us in asserting any available defenses. You may not settle any matter without our written consent. We may not settle any matter in a way that admits fault on your part without your consent.

18. Suspension & Termination

We may suspend or terminate your access to the Site, without notice, if we believe in good faith that you have violated these Terms or that your conduct creates liability for us or for third parties. Upon termination, all licenses granted to you under these Terms immediately cease.

For Client engagements, termination is governed by the Services Agreement. Upon termination of a Services Agreement:

• All outstanding invoices become immediately due and payable.
• WARDORX will deliver any completed but un-delivered work product upon receipt of final payment.
• The Client's license to use WARDORX-owned materials (template architecture, design system) continues for the delivered website, but the Client may not engage a new provider to extend or modify the work using WARDORX's proprietary systems without a separate license.
• WARDORX will transition hosting, DNS, and analytics access to the Client within 30 days of termination, provided all invoices are paid.
• WARDORX may de-index programmatic pages, revoke dashboard access, and remove any WARDORX-owned infrastructure from the Client's website 30 days after termination.

Sections that by their nature should survive termination will survive, including Intellectual Property, No Guarantee of SEO Results, Disclaimers, Limitation of Liability, Indemnification, Non-Solicitation, and Governing Law.

19. Non-Solicitation

You agree that, during the term of any Services Agreement and for 12 months after its termination, you will not directly or indirectly solicit, recruit, or hire any WARDORX employee, contractor, or vendor with whom you came into contact through the engagement, without WARDORX's prior written consent. This does not prevent you from hiring someone who responds to a general public job posting.

Similarly, WARDORX agrees not to solicit your employees or customers for the duration of the engagement and 12 months after, except through general marketing not targeted at your specific organization.

20. Privacy

Your use of the Site is subject to our Privacy Policy, which describes how we collect, use, disclose, and protect your personal information. By using the Site, you consent to the practices described in the Privacy Policy.

21. Commercial Electronic Messages

If you subscribe to receive commercial electronic messages from WARDORX, you consent to receive such messages in accordance with Canada's Anti-Spam Legislation (CASL). You may unsubscribe at any time using the link in any message or by emailing privacy@wardorx.com. We will process unsubscribe requests within 10 business days (we aim for 24 hours).

WARDORX does not send commercial electronic messages to recipients without a legal basis under CASL - either express consent, implied consent under an existing business relationship, or another CASL exception. We do not purchase or rent email lists. We retain consent records for the duration required by CASL.

22. Governing Law & Dispute Resolution

These Terms and any dispute arising out of or in connection with them will be governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.

The parties irrevocably attorn to the exclusive jurisdiction of the courts of Alberta (and applicable federal courts sitting in Alberta) for any proceeding, except that WARDORX may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

22.1 Informal resolution

Before initiating any formal proceeding, the parties will use reasonable efforts to resolve the dispute informally - first by direct discussion between decision-makers, and, if unresolved within 30 days, by mediation administered by a mutually agreed mediator in Calgary, Alberta. Each party bears its own costs of informal resolution.

22.2 Class action waiver

To the maximum extent permitted by applicable law, you and WARDORX agree that any dispute will be brought individually, and not as part of a class, collective, or representative action. No class, collective, or representative proceeding may be consolidated with any other. This clause does not apply to Quebec residents where prohibited by Quebec Consumer Protection Act.

22.3 Limitation period

No claim, action, or proceeding may be commenced under these Terms more than 12 months after the event giving rise to the claim first occurred.

23. Changes to These Terms

We may update these Terms from time to time. Material changes will be reflected by updating the "Last Updated" date at the top of this page and the version number, and, where the change materially affects your rights, by providing prominent notice on the Site (e.g., a banner) for a reasonable period before the change takes effect. Continued use of the Site after the effective date constitutes acceptance of the updated Terms.

For Clients with active Services Agreements, material adverse changes to these Terms will not apply to the Client without their written consent; the version of these Terms in effect at the time of signing the Services Agreement continues to govern that engagement.

24. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision will be modified to the minimum extent necessary to make it valid, legal, and enforceable, or, if modification is not possible, severed from these Terms. The remaining provisions will remain in full force and effect.

25. Entire Agreement

These Terms, together with the Privacy Policy, Cookie Policy, and any signed Services Agreement between you and WARDORX, constitute the entire agreement between you and WARDORX with respect to the Site and supersede all prior or contemporaneous communications, proposals, and understandings, whether written or oral. No oral statement will modify these Terms.

26. Contact

If you have questions about these Terms, please contact:

WARDORX Attn: Privacy Officer / Legal Calgary, Alberta, Canada Email: legal@wardorx.com Phone: +1 (250) 344-1619

These Terms of Use are published under the authority of WARDORX and are effective as of the Last Updated date above. Version 1.1. Reviewed at least annually and upon any material change to our service offering.