Why having one team for both matters
No redo after launch
When the people building your site also do your SEO, things like page structure, headings, URLs and schema are right from the start. There's no "phase two cleanup."
One person to call
If your phone number changes or you add a new service, you tell one team and it gets updated on the site, your Google profile and your listings.
Nobody can blame the other guy
If something isn't working, it's on us. That keeps everyone honest.

