Spectrum Veterinary Imaging

The brief

Spectrum does abdominal ultrasound and echocardiography for veterinary clinics, with studies reported by certified imaging specialists. Their audience is two groups at once: vets deciding where to refer a patient, and pet owners trying to understand what that referral means. The old setup worked against both. Email ran through a small IONOS mailbox with no real security or compliance controls, the domains were spread across registrars, and the website did not explain the services in the depth a referring vet expects. The brief was to fix all of it in one go: a proper website, secure email, domains in one safe place, and forms that actually reach the right inbox.

What we did

1. 1

   Build a fully coded 23-page website

   No page builder and no template. Every page was written and coded for this practice: abdominal ultrasound, echocardiography, on-site and regional service, education, equipment and support, additional diagnostics, referrals, and pages written for pet owners. Each one loads fast and reads cleanly on a phone.

2. 2

   Move email from IONOS to Microsoft 365

   We migrated every mailbox off IONOS onto Microsoft 365 with proper security and compliance settings, including sender authentication so their mail stops landing in spam. For a practice handling patient referrals, that was the part that mattered most behind the scenes.

3. 3

   Transfer the domains to Cloudflare

   All domains now sit in one Cloudflare account with DNS, SSL and protection handled in one place. No more renewals scattered across providers, and no single forgotten login that could take the site or the email down.

4. 4

   Wire referral and contact forms to email

   Referral and contact forms send each submission straight to the right inbox, so a vet sending a patient over never has to wonder whether the form went anywhere.

5. 5

   Add real photo and video

   Photography and video are built into the pages so visitors can see the practice and the equipment, not stock images. It gives referring vets and pet owners a clear picture of who they are dealing with before they call.

6. 6

   Ship it ready for search

   Clean page structure, titles and descriptions, structured data, a sitemap and fast load times were in place on launch day, so Google can read the site properly from the start instead of needing a fix-up later.

Why the email move mattered as much as the website

A new website is the part people see. The email and domains are the part that breaks when nobody is looking. Moving off a small IONOS mailbox onto Microsoft 365, and putting the domains in one Cloudflare account, means referrals arrive reliably, mail is authenticated, and the practice owns and controls everything its business runs on.

What these numbers do not show

This study shows what was built, not what it has produced yet. The site is new, so there is no traffic, ranking or referral data to report, and we will not estimate any. When there is a real measurement window, the numbers will be added here with their source and dates, the same way they are on our other studies.