SEO Services in Ottawa

Ottawa has a search pattern most Canadian cities don't: a real share of your customers may search in French. Add a city that sprawls from Kanata to Orléans, plus a lot of firms whose clients research for weeks before they call, and SEO in Ottawa needs a little more thought than "add some keywords."

SEO in Ottawa illustration
Supplied illustration, not a client project

Found in both languages.

Wardorx provides SEO for Ottawa businesses, in English and French.

Bilingual SEO

French searches are their own searches

Someone searching "plombier Ottawa" or "dentiste Orléans" isn't going to land on your English page, and Google won't send them there. If you want those customers, you need real French pages, with their own URLs, titles and content.

Set up so the two versions help each other

Language tags (hreflang) tell Google which version is which. Done right, your English and French pages support each other instead of competing. Done wrong, one can quietly push the other out of results.

Your Google Business Profile in both languages

Your profile description, services and posts can reflect that you serve customers in both languages. That's often the first thing a French-speaking customer sees.

A spread-out city needs real area pages

Ottawa covers a lot of ground. A customer in Barrhaven and a customer in the Glebe don't think of themselves as searching in the same place, and Google often treats their searches differently too.

Only where you actually work

We build area pages for the parts of the city you genuinely serve, such as Kanata, Nepean, Orléans or Barrhaven, each with something specific to say: the work you do there, the kinds of homes or businesses, real project photos.

No copy-paste pages

A dozen identical pages with the suburb name swapped is a known way to get a site ignored. We won't build them.

Built for businesses that get researched

A lot of Ottawa clients are firms and consultancies, plus clinics and contractors handling larger jobs, where the buyer reads several pages before getting in touch. For them, SEO isn't just about ranking. It's about what the visitor finds when they land:

  • service pages that answer the real questions buyers ask
  • clear proof such as credentials, case studies and genuine reviews
  • a site that loads fast and reads well on a phone
  • an obvious next step on every page

See how we approach law firms, accounting and dental.

SEO plans start from $1,000 a month. Bilingual work and the number of areas you cover affect the scope. See the SEO cost page and pricing.

If your site needs fixing first:

  • First 10 clients: a free 14-page website. You supply your own domain.
  • After that: Founding Launch at $1,250.
  • Keep your current site, make it faster: Migrate for $599, with the same URLs, 301s and Search Console handled.

For building a bilingual site, see web design and development in Ottawa.

Current clients include Spectrum Veterinary Imaging and The SOS Group.

The details.

Open any part to read the complete plan.

What the monthly work includes

Technical health

Speed, crawling, indexing, redirects and schema, plus Search Console checked every month. See technical SEO.

Service, area and French pages

New and improved pages based on what your customers actually search.

Google Business Profile

Categories, services, photos and a steady flow of genuine reviews. See GBP management.

Citations

Consistent business details across the directories that matter. See our Canadian citations guide.

Plain reporting

What we did, what changed and what's next.

Common Ottawa SEO problems we see

  • French pages that aren't really French pages. Machine-translated text, English titles left on French URLs, or a single page trying to be both.
  • One "Ottawa" page for the whole city. Fine for some businesses, but contractors and clinics often lose out in the suburbs they actually serve.
  • Case studies and credentials buried. For firms that get researched, proof that's three clicks deep might as well not exist.
  • Old URLs from a previous site that now lead nowhere. Any value those pages had built up is lost until they're redirected.

Each of these is fixable, and most of them are found in the first month.

A first month, in practice

We start with your site, your Search Console data and your Google Business Profile. By the end of the first month you'll have the technical fixes done, a list of which English and French pages to build or improve, and a clear view of which areas are worth their own page.

What we won't promise

No guaranteed rankings, in either language. We'll do the work properly and show you what it was every month.

Start with the free audit, then book a call or phone +1 (250) 344-1619.

Straight answers.

The questions owners actually ask us, answered the way we answer them on the phone.

  • If a meaningful share of your customers search in French, yes. A translate button doesn't give Google anything to index in French. Real pages do.

  • Not if they're set up correctly with language tags. We handle that as part of the work.

  • Only for areas you genuinely serve and can say something specific about. Thin, copy-paste area pages can hurt the whole site.

  • Plans start from $1,000 a month. Scope depends on languages, services and areas.

Bring your site. Leave with a plan.

A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.

  • A read of your current site and your local market
  • A straight answer: a new site, SEO, or nothing yet
  • The audit doc before the call, not after
JJ Wardorx, founder of WARDORXYou talk to JJ WardorxFounder, WARDORX · CalgaryMeet the team

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You talk to the founder. We look at your current site and your market, then tell you straight what would bring in more work. No obligation.

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