Field note

How many pages should a contractor website have?

By JJ Wardorx, Founder, WARDORX

Last reviewed

6 min read

Enough pages to rank for money services and take a lead. Not so many that the launch never happens.

The note

The short version

The offer is a 14-page fullstack site: home, services, service pages, areas, crew, work, quote, and the legal pages. Add location depth after the core converts.

Why 14

Enough to separate money services without waiting three months to launch. The first 10 get that 14-page fullstack site free. You supply the domain. After the first 10, founding is $1,250.

What comes after

Location pages and extra services come once analytics show which queries deserve depth.

What does not count

Empty neighbourhood clones and blog posts that restate the homepage add crawl debt without leads.

Questions this raises
Is 14 pages enough for a multi-location company?
As a first launch, sometimes. Fleet scopes need more and are priced on Ship or Fleet, not the founding Launch offer.
Can we launch with fewer?
You can. DIY sites usually under-rank because four services share one paragraph.
What does it cost?
The first 10 get a 14-page fullstack site free. You supply the domain. After the first 10, founding is $1,250. Regular Launch is $2,500. Call +1 (250) 344-1619.
What to do about it
Pricing

Launch, Ship and Fleet with founding discount rules.

Calgary web design

The market page for the build offer in our home city.

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