Should I sign annual contracts?

We use ninety days then month to month because SEO cannot prove itself in thirty days and annual lock-ins hide that.

Do I need SEO if my site is new?

Sometimes GBP and answering first. Sometimes a founding rebuild first. The audit decides.

Not inside the $1,000 SEO retainer. Ads are a different product when offered.

No. A market page may exist; it is not in the claimed GBP set with Calgary metro priorities.

Field note

By JJ Wardorx, Founder, WARDORX

Last reviewed September 29, 2026

6 min read

A practical shortlist process for Calgary owners comparing local SEO pitches.

The note

The short version

Ask for workstreams, exclusions, reporting definitions and a public price. Walk away from guaranteed pack positions and fake case-study percentages.

Technical, content, GBP, citations, links, reporting. If it is all one paragraph, it is not a plan.

Impressions are not calls. Calls are not booked jobs. Make them report the seam.

Optional SEO $1,000/mo, ninety-day start, no growth-layer Maps packaging. Phone +1 (250) 344-1619.

Questions this raises

Should I sign annual contracts?: We use ninety days then month to month because SEO cannot prove itself in thirty days and annual lock-ins hide that.
Do I need SEO if my site is new?: Sometimes GBP and answering first. Sometimes a founding rebuild first. The audit decides.
Will you manage Google Ads inside SEO?: Not inside the $1,000 SEO retainer. Ads are a different product when offered.
Do you claim Sherwood Park as a GBP service area?: No. A market page may exist; it is not in the claimed GBP set with Calgary metro priorities.

What to do about it

What competing here actually costs in months.

Published bands and our number.

A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.

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