Productized website vs custom agency
A 14-page fullstack site, free for the first 10, or an open-ended custom project. Choose based on whether you need a known scope or an invented one.
A productized website is a defined system sold at a fixed price. A custom agency engagement invents the system for your brief. Neither is always better. Wardorx sells the productized path: a 14-page fullstack site. The first 10 are free. You supply the domain. After the first 10, founding is $1,250 (regular Launch $2,500). Call +1 (250) 344-1619. We do not invent what a named Calgary custom shop charges or how many weeks their last project took.
Talk it through: +1 (250) 344-1619. The first 10 are free, then founding is $1,250. Optional SEO is $1,000/mo.
Built with
| Factor | WARDORX | The other path |
|---|---|---|
| Price | First 10: 14-page fullstack site free. You supply the domain. After that, founding is $1,250. Launch is $2,500. | Custom quotes are usually unpublished until after discovery. Ask for a page count and a fixed fee in writing before you compare. |
| Timeline | Fourteen days from kickoff to DNS cutover when content sign-off lands on schedule. | Custom timelines depend on workshops, revision rounds and asset wait time. Ask for a locked launch date, not a vibe. |
| Scope | 14-page fullstack site, LocalBusiness schema, quote form, PIPEDA-aware policies. | Whatever the proposal lists - and what gets added after the first stakeholder review. |
| Ownership | You keep the code, domain and analytics. Nothing rented. | Varies by shop. Confirm you can export without rebuilding if the relationship ends. |
| SEO retainer | Optional local SEO at $1,000/mo. Excludes Maps management and review collection. Growth-layer / Climbo is not sellable. | Ask whether Maps work, review collection and on-site SEO are separate line items or one vague retainer. |
Choose productized when you need a contractor site that ships leads inside a proven page set. Choose custom when brand, product complexity or multi-stakeholder process is the real project. We will say so on an audit rather than stretch a fourteen-day build.
- Is a productized site just a template?
- No. The information architecture and conversion pattern are productized. The design system, copy, photos, schema and NAP are yours. You are buying a known build process, not a stock theme with a logo drop-in.
- Can we add pages later?
- Yes. The 14-page fullstack site is the launch floor. Extra service or location pages can follow without throwing away the first build.
- What does the founding $1,250 include?
- A 14-page fullstack site shipped in fourteen days, with tap-to-call, quote form, LocalBusiness schema and Canadian privacy basics. The first 10 are free. You supply the domain. After the first 10, founding is $1,250. Regular Launch is $2,500.
- Does the $1,000 SEO retainer include Maps and reviews?
- No. Optional SEO is $1,000/mo for on-site local SEO work and explicitly excludes Maps management and review collection. Growth-layer / Climbo is not a sellable product. Standalone Google Business Profile management exists as a separate $149/mo ops product when you want profile work without calling it SEO.
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
Book a call · 30 min
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