Dental marketing and dentist SEO for Calgary clinics.
5.0 on GoogleTreatment pages new patients find, a profile that wins the map, and online booking that reaches the front desk.
- 5.0on GoogleRead the reviews
- What we'll measure for your dental clinic siteNo case study in your industry yet, so no borrowed numbers. Every month you see these in a one-page report, from accounts you own. New-patient calls Online bookings Map pack rank Treatment-page clicks
Privacy laws every build is set up for
WARDORX handles the search side of dental marketing for Calgary clinics: the Google Business Profile and map listing, a page for each treatment patients look up, and clear answers AI search tools can repeat when someone asks which dentist to see. Dental SEO is $500 a month (was $1,000) after a 90-day first term.
Instant site audit
Find out what your site is costing you.
We fetch the homepage, the sitemap and a handful of key pages live. No account, no sales call unless you ask for one.
Where patients choose a dentist now
Most people pick from the map results, a clinic's reviews and one or two pages on its website. Dental marketing that lasts starts there, before any money goes into ads.
The map listing comes first
For 'dentist near me' and 'emergency dentist Calgary', the map results sit above everything else. We set the clinic's categories, services, regular and holiday hours, add real photos of the clinic and team, and build a steady flow of patient reviews.
Treatment pages that answer the question
Someone searching implants, whitening or Invisalign wants to know what it involves, what affects the cost and whether you offer it. A page per treatment, with your own process and photos, gives Google one page to rank for each search.
Answers for AI search
Patients ask ChatGPT and Google's AI results which clinics take new patients, which bill insurance directly and what a procedure involves. Plain answers and structured data on your site make your clinic easier for those tools to describe correctly. That is the AEO and GEO part of the work.
What the dental SEO retainer covers
One published price. We start with the treatments and neighbourhoods that matter most to your clinic, then add pages every month.
On-site SEO
Technical fixes, speed on phones, internal links between related treatments, and the copy on every service page. We draft it. Your team checks anything clinical before it goes live.
Four new pages a month
Treatment and location pages on the base plan, each written for a search patients make in the part of the city your clinic serves.
Local SEO
Profile, citations on health and business directories, and review requests. Profile management on its own is $149 a month with no contract.
Reports you can read
Call tracking and a monthly report that ties calls and booking requests back to the pages and searches that produced them.
Marketing that stays factual
Dental advertising is regulated, and patients notice when a clinic oversells. The work sticks to what you can stand behind.
No invented proof
We do not publish made-up patient counts, ratings or results. Proof comes from your real reviews, your dentists' credentials and photos patients have agreed to share.
Booking from the page
If the clinic books online, every treatment page links straight to it. If it does not, the phone number is the first thing a patient sees on a mobile screen.
Three builds. Every price public.
Our first 10 clients get a 14-page site free: $0 total, no hidden fees. After that, founding Launch is $625 Regular price $1,250 and regular Launch $1,250 Regular price $2,500. Each price is the one-time build. Monthly maintenance and services - SEO, AEO, GEO and publications - are optional, added if and when you want them.
Which build fits you?
Launch
9/10 free spots leftOne location, one core service, needs to stop losing work to whoever ranks above them.
What you actually pay
$0 for the site. No hourly charges, no GST, no hidden fees. Optional: $10/mo if you want us to handle hosting, domain and settings. Host it yourself and you pay nothing. That's it.
Free for our first 10 clients, in exchange for permission to show the site and its results in our portfolio.
$1,250Regular price $2,500
One-time build fee50% off
- Up to 100 pages
- One location, one core service
- Quote form and call tracking
- Live in 14 days
Ship
Recommended$1M-$5M businesses with capacity to fill and a market worth owning.
$2,750Regular price $5,500
One-time build fee50% off
- Everything in Launch
- Unlimited pages
- A quote calculator built for your services
- More service and area pages to rank for
Fleet
Multi-location and franchise operators running several markets at once.
$4,950Regular price $9,900
One-time build fee50% off
- Everything in Ship
- Unlimited pages
- 24/7 support
- Unlimited territory subsites
- Schema and tracking numbers per location
- CRM and dispatch integration
Every build includes
Pages and design
- Designed and hand-coded in Next.js
- Home, services, service areas, crew, work, reviews, quote and contact
- Design system built on your brand
- Fast and mobile-first on every page
SEO, AEO and GEO
- Original copy written for search, AI answers and generative engines
- Meta titles and descriptions on every page
- Structured data (schema) and a sitemap
- Clean page structure, ready to index on launch day
Legal and privacy
- Privacy policy and terms of service
- Cookie policy and a consent banner
- Built for PIPEDA, Quebec Law 25 and CASL
- Ready for US and EU visitors: CCPA and GDPR
- A dedicated privacy contact, with support
Leads and tracking
- Quote request form wired to your inbox
- Call tracking
- Google Analytics 4, Search Console and conversion events
Email, domain and security
- Business email on Microsoft 365 or Google Workspace
- DNS set up and managed for you
- Domain security: locked transfers, SSL, email authentication
- DDoS protection and a global CDN
Ownership and handover
- Full access to the codebase, in your own repository
- You own the domain, content and analytics
- A video walkthrough of every page
- 30 days of free fixes after launch
Prices in CAD, GST added. Hosting is optional: $10 a month if we handle it. Payment timing and what the fee excludes are on the pricing page.
Fourteen days, four checkpoints.
You see the work at every stage and sign off before we move on. No black box, no surprise invoice at the end.
- Day 1KickoffA 90-minute call. We pull your current site, your Google Business Profile and your call data into one document you keep.
- Day 3Design sign-offType, colour, components and the page templates, signed off by you before any code is written.
- Day 7PreviewA staging link with the first draft of every page, your photos, and the enquiry form working end to end.
- Day 14LaunchDNS cutover, call tracking, analytics and Search Console set up, and a walkthrough of every page.
Dental marketing: straight answers
The questions owners ask before they hire us, answered the way we answer them on the phone.
Dental SEO is $500 a month (was $1,000) and covers on-site SEO, local SEO (map pack, Google Business Profile, citations and reviews), AEO and GEO. The first term is 90 days, then it runs month to month and you can cancel with 30 days' notice. Profile management alone is $149 a month. GST is added for Alberta businesses.
SEO is one part of it: getting a clinic found in Google, the map results and AI search without paying per click. That is the part we do. It is also the part that keeps working after a campaign ends.
Yes. The first 10 clients get a 14-page fullstack site free, $0 total. After that the founding build is $625 (was $1,250) and Launch is $1,250 (was $2,500). It goes live in 14 days and you own the code, the domain and the analytics.
Map pack movement can start in 30 to 60 days when the profile and site already have a sound base. Competitive organic terms often take 60 to 120 days or longer. Those are planning ranges, not guarantees, and distance from the searcher always plays a part.
Yes. We are based in Calgary and work across Canada, with clients in Edmonton, Vancouver, Toronto and High River. We do not have an office in those cities.
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
- No contractfor the build
- Prices publishedbefore the call
- You own it allcode, domain, data
Book a call · 30 min
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