SEO for painting companies that want booked estimates, not just visits.
5.0 on GoogleService and area pages that turn searches into estimate requests, not just visits.
- 5.0on GoogleRead the reviews
- What we'll measure for your painting company siteNo case study in your industry yet, so no borrowed numbers. Every month you see these in a one-page report, from accounts you own. Estimate requests Calls Map pack rank Search clicks
Privacy laws every build is set up for
WARDORX is a Calgary SEO agency that works with painting contractors. We get your company into the map results for painter searches, build pages for the jobs worth more to you, like cabinets, exteriors and commercial repaints, and make the estimate request easy on a phone. SEO is $500 a month (was $1,000) after a 90-day first term.
Instant site audit
Find out what your site is costing you.
We fetch the homepage, the sitemap and a handful of key pages live. No account, no sales call unless you ask for one.
Why painting is a hard search to win
There are a lot of painters, and to a homeowner most of their websites say the same thing. Ranking comes from being specific about the work.
Broad searches are decided in the map
'Painter near me' and 'house painters Calgary' are mostly won in the map results. Profile categories, reviews that mention the actual job and photos from real projects move you there more than another paragraph on your homepage.
Specific jobs are won with pages
Cabinet painting, exterior repaints, deck staining and commercial work are each searched on their own. A page for each, with your photos and how you price the job, gives you something to rank for where fewer painters are competing.
Estimate requests on a phone
Most of these searches happen on a phone, often standing in the room that needs painting. A short quote form and a tap-to-call number at the top of every page turn that visit into a booked estimate.
What we do every month
The retainer is the same published price for every painting company. The order of work follows the jobs you most want more of.
On-site fixes and copy
Speed, mobile layout, titles, internal links and the copy on your service pages. We write the drafts from a call with you, so the pages sound like the person who quotes the job.
New service and area pages
Four a month on the base plan: one type of job in one part of the city you actually work in, with photos from that kind of project.
Profile and reviews
Google Business Profile categories, services, photos and a simple review request after each finished job. Profile management alone is $149 a month with no contract.
AEO and GEO
When someone asks an AI assistant who paints kitchen cabinets in Calgary, it needs clear facts to work from: what you do, where you work and how to reach you. We put those facts in your pages and structured data.
Planning around the seasons
Exterior work runs on a short season here. Interior, cabinet and commercial work carry the rest of the year.
Exterior pages before spring
Exterior pages need to be live and indexed before homeowners start booking summer work, so we build them in the off-season rather than in May.
Interior and commercial for winter
Interior repaints, cabinet refinishing and commercial contracts keep the schedule full in the colder months, so they get pages that rank year-round.
Three builds. Every price public.
Our first 10 clients get a 14-page site free: $0 total, no hidden fees. After that, founding Launch is $625 Regular price $1,250 and regular Launch $1,250 Regular price $2,500. Each price is the one-time build. Monthly maintenance and services - SEO, AEO, GEO and publications - are optional, added if and when you want them.
Which build fits you?
Launch
9/10 free spots leftOne location, one core service, needs to stop losing work to whoever ranks above them.
What you actually pay
$0 for the site. No hourly charges, no GST, no hidden fees. Optional: $10/mo if you want us to handle hosting, domain and settings. Host it yourself and you pay nothing. That's it.
Free for our first 10 clients, in exchange for permission to show the site and its results in our portfolio.
$1,250Regular price $2,500
One-time build fee50% off
- Up to 100 pages
- One location, one core service
- Quote form and call tracking
- Live in 14 days
Ship
Recommended$1M-$5M businesses with capacity to fill and a market worth owning.
$2,750Regular price $5,500
One-time build fee50% off
- Everything in Launch
- Unlimited pages
- A quote calculator built for your services
- More service and area pages to rank for
Fleet
Multi-location and franchise operators running several markets at once.
$4,950Regular price $9,900
One-time build fee50% off
- Everything in Ship
- Unlimited pages
- 24/7 support
- Unlimited territory subsites
- Schema and tracking numbers per location
- CRM and dispatch integration
Every build includes
Pages and design
- Designed and hand-coded in Next.js
- Home, services, service areas, crew, work, reviews, quote and contact
- Design system built on your brand
- Fast and mobile-first on every page
SEO, AEO and GEO
- Original copy written for search, AI answers and generative engines
- Meta titles and descriptions on every page
- Structured data (schema) and a sitemap
- Clean page structure, ready to index on launch day
Legal and privacy
- Privacy policy and terms of service
- Cookie policy and a consent banner
- Built for PIPEDA, Quebec Law 25 and CASL
- Ready for US and EU visitors: CCPA and GDPR
- A dedicated privacy contact, with support
Leads and tracking
- Quote request form wired to your inbox
- Call tracking
- Google Analytics 4, Search Console and conversion events
Email, domain and security
- Business email on Microsoft 365 or Google Workspace
- DNS set up and managed for you
- Domain security: locked transfers, SSL, email authentication
- DDoS protection and a global CDN
Ownership and handover
- Full access to the codebase, in your own repository
- You own the domain, content and analytics
- A video walkthrough of every page
- 30 days of free fixes after launch
Prices in CAD, GST added. Hosting is optional: $10 a month if we handle it. Payment timing and what the fee excludes are on the pricing page.
Fourteen days, four checkpoints.
You see the work at every stage and sign off before we move on. No black box, no surprise invoice at the end.
- Day 1KickoffA 90-minute call. We pull your current site, your Google Business Profile and your call data into one document you keep.
- Day 3Design sign-offType, colour, components and the page templates, signed off by you before any code is written.
- Day 7PreviewA staging link with the first draft of every page, your photos, and the enquiry form working end to end.
- Day 14LaunchDNS cutover, call tracking, analytics and Search Console set up, and a walkthrough of every page.
Painting company SEO: straight answers
The questions owners ask before they hire us, answered the way we answer them on the phone.
SEO is $500 a month (was $1,000). The first term is 90 days, then it runs month to month and you can cancel with 30 days' notice. It includes on-site SEO, local SEO (map pack, Google Business Profile, citations and reviews), AEO, GEO, call tracking and a monthly report. GST is added for Alberta businesses.
Not always. If your site is sound and only the SEO is the problem, we quote the retainer alone. If it needs replacing, the first 10 clients get a 14-page fullstack site free, $0 total. After that the founding build is $625 (was $1,250) and Launch is $1,250 (was $2,500).
It can move you up, but nobody can honestly promise a position. Distance from the person searching is part of how Google picks the map results, so the realistic goal is to win the map close to where you work and the regular results across the city.
Map pack movement can start in 30 to 60 days when the profile and site already have a sound base. Competitive organic terms often take 60 to 120 days or longer. Those are planning ranges, not guarantees.
We are based in Calgary, and local SEO works best for businesses in the Calgary area. We also take clients in Edmonton, Vancouver, Toronto and High River, with no office in those cities.
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
- No contractfor the build
- Prices publishedbefore the call
- You own it allcode, domain, data
Book a call · 30 min
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