Law firm SEO in Calgary, built one practice area at a time.
5.0 on GoogleA page for every practice area, the map pack for the right legal categories, and answers AI search can quote.
- 5.0on GoogleRead the reviews
- What we'll measure for your law firm siteNo case study in your industry yet, so no borrowed numbers. Every month you see these in a one-page report, from accounts you own. Consultation calls Contact form enquiries Map pack rank Practice-area search clicks
Privacy laws every build is set up for
WARDORX does SEO for Calgary law firms. We give every practice area its own page written for the search a client makes after something has happened, get the firm into the map results for the right legal categories, and write answers that Google's AI results and ChatGPT can quote accurately. SEO is $500 a month (was $1,000) after a 90-day first term.
Instant site audit
Find out what your site is costing you.
We fetch the homepage, the sitemap and a handful of key pages live. No account, no sales call unless you ask for one.
What does SEO for a law firm involve?
Three jobs, in this order: make each practice area findable on its own, show up in the map near the people searching, and make the answers clear enough for AI search to cite. Most firm sites do the first halfway and skip the other two.
A page for every practice area
A family law search and a real estate closing search share nothing but the letterhead. Each practice area gets its own page, title, questions and consultation path, so Google has one clear page to rank for each search instead of one long list that ranks for none of them.
The map pack and your Business Profile
For searches like 'lawyer near me', the map results sit above the regular listings. We set the right primary and secondary categories, keep services and hours accurate, add real photos of the office and team, and set up review requests that respect professional advertising rules.
Answers AI search can quote
People ask ChatGPT and Google's AI results how a legal process works in Alberta long before they call anyone. Short, direct answers on your pages, plus structured data naming the firm, its lawyers and its practice areas, give those tools something accurate to repeat. That is the AEO and GEO part of the retainer.
What the retainer covers each month
One published price for every firm. What changes is which practice areas we start with, and that depends on where your files actually come from.
On-site SEO
Technical fixes, page speed, internal links between related practice areas, and the copy on your service pages. We write the first draft. You approve anything that reads as legal information before it is published.
Four new pages a month
On the base plan we add four location and service pages a month, such as one matter type for the part of the city you serve. Each is written for a real search, not a city name swapped into a template.
Local SEO
Google Business Profile, consistent citations on the directories people check before hiring a lawyer, and a steady review process. If you only want the profile handled, profile management is $149 a month on its own with no contract.
Consultations you can trace
Call tracking and a monthly report that shows which pages and searches turned into consultation calls, so you can see which practice areas the work is paying off in.
Where a smaller Calgary firm can win
Firms with very large ad budgets own the broadest legal terms. A focused firm wins on the searches those firms do not bother with.
Narrow matter types
A page about one specific situation, written for the person in it, can rank for that exact search even when a larger firm owns the broad practice-area term.
Lawyer profile pages
Clients often hear a lawyer's name from a friend and then search it. A full profile with year of call, practice focus and a real photograph gives that search somewhere to land other than a directory.
Plain answers about Alberta
Questions about timelines, costs and steps under Alberta law are searched weeks before anyone books a consultation. Clear answers on your site earn that first visit, and the firm is the obvious call when the time comes.
Three builds. Every price public.
Our first 10 clients get a 14-page site free: $0 total, no hidden fees. After that, founding Launch is $625 Regular price $1,250 and regular Launch $1,250 Regular price $2,500. Each price is the one-time build. Monthly maintenance and services - SEO, AEO, GEO and publications - are optional, added if and when you want them.
Which build fits you?
Launch
9/10 free spots leftOne location, one core service, needs to stop losing work to whoever ranks above them.
What you actually pay
$0 for the site. No hourly charges, no GST, no hidden fees. Optional: $10/mo if you want us to handle hosting, domain and settings. Host it yourself and you pay nothing. That's it.
Free for our first 10 clients, in exchange for permission to show the site and its results in our portfolio.
$1,250Regular price $2,500
One-time build fee50% off
- Up to 100 pages
- One location, one core service
- Quote form and call tracking
- Live in 14 days
Ship
Recommended$1M-$5M businesses with capacity to fill and a market worth owning.
$2,750Regular price $5,500
One-time build fee50% off
- Everything in Launch
- Unlimited pages
- A quote calculator built for your services
- More service and area pages to rank for
Fleet
Multi-location and franchise operators running several markets at once.
$4,950Regular price $9,900
One-time build fee50% off
- Everything in Ship
- Unlimited pages
- 24/7 support
- Unlimited territory subsites
- Schema and tracking numbers per location
- CRM and dispatch integration
Every build includes
Pages and design
- Designed and hand-coded in Next.js
- Home, services, service areas, crew, work, reviews, quote and contact
- Design system built on your brand
- Fast and mobile-first on every page
SEO, AEO and GEO
- Original copy written for search, AI answers and generative engines
- Meta titles and descriptions on every page
- Structured data (schema) and a sitemap
- Clean page structure, ready to index on launch day
Legal and privacy
- Privacy policy and terms of service
- Cookie policy and a consent banner
- Built for PIPEDA, Quebec Law 25 and CASL
- Ready for US and EU visitors: CCPA and GDPR
- A dedicated privacy contact, with support
Leads and tracking
- Quote request form wired to your inbox
- Call tracking
- Google Analytics 4, Search Console and conversion events
Email, domain and security
- Business email on Microsoft 365 or Google Workspace
- DNS set up and managed for you
- Domain security: locked transfers, SSL, email authentication
- DDoS protection and a global CDN
Ownership and handover
- Full access to the codebase, in your own repository
- You own the domain, content and analytics
- A video walkthrough of every page
- 30 days of free fixes after launch
Prices in CAD, GST added. Hosting is optional: $10 a month if we handle it. Payment timing and what the fee excludes are on the pricing page.
Fourteen days, four checkpoints.
You see the work at every stage and sign off before we move on. No black box, no surprise invoice at the end.
- Day 1KickoffA 90-minute call. We pull your current site, your Google Business Profile and your call data into one document you keep.
- Day 3Design sign-offType, colour, components and the page templates, signed off by you before any code is written.
- Day 7PreviewA staging link with the first draft of every page, your photos, and the enquiry form working end to end.
- Day 14LaunchDNS cutover, call tracking, analytics and Search Console set up, and a walkthrough of every page.
Law firm SEO: straight answers
The questions owners ask before they hire us, answered the way we answer them on the phone.
SEO is $500 a month (was $1,000). The first term is 90 days, then it runs month to month and you can cancel with 30 days' notice. It covers on-site SEO, local SEO (map pack, Google Business Profile, citations and reviews), AEO and GEO. GST is added for Alberta businesses.
No. If your current site is sound and only the SEO is the problem, we quote the retainer on its own. If it needs replacing, the first 10 clients get a 14-page fullstack site free, $0 total. After that the founding build is $625 (was $1,250) and Launch is $1,250 (was $2,500).
Map pack movement can start in 30 to 60 days when the profile and site already have a sound base. Competitive organic terms often take 60 to 120 days or longer, and legal searches in Calgary are competitive. Those are planning ranges, not guarantees.
No. Nobody can honestly guarantee a position in Google, and professional advertising rules also limit what a firm can claim about itself. We publish what we do each month and report what it produced.
Answer engine optimisation and generative engine optimisation. They make your pages easy for Google's AI results, ChatGPT and similar tools to read and quote: direct answers to common legal questions, structured data that names the firm and its lawyers, and matching details across the web.
Bring your site. Leave with a plan.
A free 30-minute call with the founder. We review your site and your local market, then tell you straight what will bring in more work.
- A read of your current site and your local market
- A straight answer: a new site, SEO, or nothing yet
- The audit doc before the call, not after
- No contractfor the build
- Prices publishedbefore the call
- You own it allcode, domain, data
Book a call · 30 min
Live availabilityTimes shown in your local zone.